Spark interest with discounted or added value gifts
Encourage buyers to purchase a gift by enabling this feature to either reduce its price or add value to it, with the offer clearly displayed on the voucher, showing the original price and the new price.
You’re able to create, edit and review your venue’s offer gifts in the Gift App.
Examples:
- Discounted: Save 30% on Champagne Afternoon Tea – now £104 (Was £150)
- Added Value: Get 33% Extra Value – £100 Monetary Gift for just £75
Setup your discounted or added value gifts and feature them on your gift site with these steps
Define YOUR OFFER
What value added or discount, onto what gifts?
Setup discount
or added value on an existing or new gift voucher
Feature on gift site
Add a carousel, pop-up, menu filter & move gifts to top of page
Define your offer
Firstly, spend some time defining your Black Friday offer. Elements to consider when planning it include:
- Price: Define the discounted price
- Validity: When can this discounted gift be redeemed? Same as usual or only over a specific period?
- T&Cs: Are these different than usual? Are there any black out dates or restrictions on when it can be redeemed?
- Availability: Do you want to limit the number of vouchers you want to sell? For example cap it at 200 vouchers.
- Timing: When will you run your offer from and to?
Discounted gift example
Or
Added value gift example
Setup discount or added value gifts
Now you need to create and schedule your gifts in the Gift App. You can add apply a discount to your gifts or add value in the Catalogue Manager section.
Please note, you are not able to do both at the same time. By default, it’s set to ‘discount’ so if you’d like to show ‘added value’ instead, please let us know.
We recommend creating duplicate vouchers for your Black Friday offer, keeping your full price voucher for sale at the same time, and creating a copy of the voucher with the discount price. You can do this in seconds with the ‘Quick edit’ tool. For more on this, please see the ‘Bulk edit vouchers’ section on the ‘Editing your gift site‘ page.
Once you’ve created the voucher, you can then schedule it to activate and deactivate for your desired campaign dates.
Catalogue Manager >
Locate voucher you wish to discount >
Toggle Enable Discount Price on >
Enter new price >
Save >
A couple of best practice tips:
- In Catalogue Manager, do not reference Black Friday or the discount in the Title or Full Description, as it shows recipients their gift was discounted
- If you’d like to set a limited validity date (i.e. January-March), add this at the top of the Marketing Description so buyers are aware of this straight away
Help your offer stand out on your gift site
In order to help your offer stand out on your gift site we recommend making the following edits:
Add an image carousel featuring compelling copy and clear CTA button
Include a countdown timer in the carousel to create urgency
Use a pop-up message to highlight your offer
Position your offers at the top of the listing page for maximum visibility
Create a menu filter to help customers find your offer quickly
Promoting your offer
You’ve created your offer in the Gift App and added (or scheduled) it on your gift site. What’s next?
Create a campaign that gets the word out.
How to guides
Find everything you need to set up your offer and make changes to your gift site with our how to guides.
Need help?
We’re here to help if you have any questions or if you need a hand with your set-up.
Training webinars
Short, practical webinars to help you get the most from this Black Friday, including: