GIFT VOUCHER INSIGHTS, INFOGRAPHICS AND MARKETING TIPS
Six reasons why your venue should create a ‘Black Friday’ offer
Two words that divide: Black Friday. One of the most important buying dates of the year or ‘the biggest sh*t show ever’? (Mary Portas, well known retail guru). Opinion is split amongst our luxury hospitality clients too, with around half creating an offer for Black...
2021 Gift Voucher Review
On a day filled with love, we'd like to gift our 2021 annual report to you 💕 You won't get these insights anywhere else - it's sourced from over 380 venues we have the pleasure of working with, making it a fantastic resource to draw from and a community we love being...
Black Friday – Your Way
Black Friday is now in many luxury hospitality venues annual gifting calendar – historically, it’s the busiest gift voucher sales date of the year across our 300+ luxury client base, with traffic to gift shops increasing by around 500%, with an average increase of 12x...
Vouchers are your gift
As hotels in the UK work towards a reopening date, we’ve been reflecting on the past 12 months or so ‘though the lens’ of gift vouchers and created an annual report (as we do each year), sharing key data insights around how the year unfolded for our clients (over 300...
Time well spent for Mum
What is traditionally the BIGGEST gift voucher sales date of the first 10 months of the year is just around the corner - Mother's Day on Sunday 14th March (in the UK & Ireland). On average, we see gift vouchers sales doubling compared to an average week over...
Generosity & goodwill in the hospitality industry
Much of the last 12 months or so will of course be remembered for COVID-19 and the devastating impact it had on our communities, businesses and lives. And yet through this time, we have witnessed tremendous generosity from many hospitality venues and been reminded of...
Make a date with our Valentine’s Day tips
The next key gifting date on the horizon is Valentine's Day on Friday 14th February. Although so many things have changed due to the pandemic, one of the things that has remained is that people love to gift It’s highly likely that more gifts for this date will be...
Ten days till Black Friday – Ten tips for Luxury Hotels
Black Friday represents a huge opportunity for many luxury hotels. For the past two years, it’s been the biggest sales date of the year (based on the sales data of over 300 luxury hotels) and venues with a successful campaign achieved, on average, an increase of...
Gift Hotels To Help Hotels
Now more than ever the hospitality industry needs our support. 2020 has been a tough year, with hospitality being one of the sectors hardest hit by the restrictions put in place due to COVID-19. The next few months will be a critical time for venues and the...
Adapting during the pandemic | A case study of Feversham Arms
Life seems to flow along quite smoothly in general, don’t you think? We live, we make plans, we work.. And at work – ideas & innovations unfold, we set goals, we fine tune - there’s a bit of surface ‘stuff’ to brush off from time to time and we reset and adjust...
A revenue stream for hotels during COVID-19: Gift vouchers
It’s been nearly three months since hotels in the UK have closed, in line with government guidance to minimise the spread of the coronavirus. Recent weeks and months have been and will continue to be incredibly challenging as hotels continue to navigate this dynamic...