IN-BOX INSPIRATION

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GIFT VOUCHER GROWTH

Meldrum House Hotel

Tucked away in the picturesque Aberdeenshire countryside, this 13th century manor house sits in 240 acres and is a stunning retreat. With luxurious accommodation, unique dining experiences and a world class golf course, it’s no surprise that it features in the ‘Top 100 UK Hotels’ Sunday Times list.

We’ve had the pleasure of working with Meldrum House since 2009 as their gift voucher partner.

Let’s look at their extraordinary gift voucher journey..

MELDRUM HOUSE GIFT SHOP

Gift voucher sales

Meldrum House gift sales through the years..

A growth journey..

 

SK Chase has worked with Meldrum House since 2009 as their preferred gift partner and have been privileged to witness their growth journey: gift sales were £23K in 2018 and this has climbed to £269K in 2023 – over a thousand percent increase in sales!

This is due to in part to the vision of the owners, who launched outside luxury dining and bar domes following the pandemic in July 2020. The domes made a huge difference to Meldrum House creating an explosion of sales.

Meldrum House Hotel has the two key ‘cornerstone’ elements for successful selling in place:

  • prominent links to their gift shop from their own website and
  • including and intertwining ‘gift vouchers’ in their overall sales & marketing strategy throughout the year.

 

Their gift experiences are highly giftable with a real ‘wow’ factor, making them wonderful gifts to give and receive for any gifting occasion – for example for birthdays, retirement, thank you and of course Christmas gifts. Through their brilliant marketing, PR, email and social channels, Meldrum House gifts get people talking.

In addition to this, SK Chase and Meldrum House’s marketing team forged a deeper relationship with more connection and engagement, uncovering more growth opportunities, ultimately driving more visits, conversions and revenue via gift vouchers.

Meldrum House top selling gifts

Here are the most popular experiences sold throughout 2023:

£100, £250, £50

Monetary vouchers

Afternoon Tea

Afternoon Tea for 2

with and without champagne

Head massage

Time to celebrate

4-course dinner & stay

Breakfast in bed

Luxury break

in an estate superior room

Delivering results

 

SK Chase are delighted to provide Meldrum House with a complete gift voucher solution including:

 

  • A fully branded gift shop giving their customers a seamless experience, with a fully compliant secure checkout.
  • Cloud based gift voucher managment system offering a user friendly and efficient solution, saving time and effort, whilst streamlining processes for all.
  • Reliable and dependable fulfilment service of physical gift vouchers and branded e-voucher and e-receipts with instant delivery.
  • Timely marketing insights with recommendations which delivers continued growth.

    When I joined the business, gift voucher sales were below expectations.  However, we’ve worked hard to market our gift vouchers over the years and the arrival of our four luxury dining domes and Titan Sky Bar, coupled with a new website, just elevated sales massively and created extraordinary demand. We try to create some different experiences at the hotel that perform well as a gift voucher and work closely with the team at SK Chase as to how we feature them on the site. The results speak volumes.

     

     

     

    Jordan Charles
    Meldrum House

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