Stationery guide
Designing your gift voucher stationery (paper, box or wallet and any additional extras such as stickers & tissue paper and packaging) presents a wonderful opportunity for you to reflect and enhance your brand to existing and new customers. And with around 50% of gift vouchers being sent by post, or printed & collected at your venue – it’s a ‘must have’ to help optimise your sales.
Our guidelines are designed to make the process as easy as possible for you.
Design guidelines
Fulfilment fees
Before finalising your design
Send your stock
Stationery photo
Gift voucher paper
The gift voucher details (gift experience name, full description, image, validity and T&C’s) are printed onto the gift voucher paper. Here are our guidelines.
- Format: A4 / A5 / Square 210 x 210 mm
- Paper thickness: Up to 220 gsm so it fits through printers (at your venue & our fulfilment partner’s)
- Finish: Matt not glossy, as will be printed on
- Printing area on one side: Minimum 180 x 150 mm – this is where the voucher text will be printed.
- Pre-printed elements: You can add your logo and design elements around the printing area. You can also design the back of the voucher paper. (Do not pre-print T&Cs as these may change)
Gift voucher wallet or box
Make the ‘unwrapping’ of your voucher a special experience by adding a gifting wallet or box.
- Format: Slightly larger than the voucher paper so it fits nicely inside.
- Wallet or boxes? Boxes are usually more expensive (to produce and fulfil) than wallets, but look more premium. You can absorb that cost by passing it on to buyers choosing a postal delivery.
- Vouchers per wallet/box: For buyers that purchase more than one voucher, we send out 1 wallet per voucher, but group as many wallets as we can together in the outer packaging.
- Presentation envelope: To allow buyers to gift the voucher to a loved one, you could include an presentation envelope.
Additional components
Make the ‘unwrapping’ experience even more memorable with additional elements such as:
- Brochure
- Tissue paper
- Sticker
- Ribbon
- Additional folds
Outer posting envelope
Ensure this is unbranded, so as not to spoil any gifting surprises.
- Posting envelopes should be “peel and seal”
- For voucher paper (no wallet/box): use a posting envelope
- For wallets: use a posting envelope or a padded jiffy bag
- For boxes: use a larger padded jiffy bag
- We recommend that you keep all outer posting envelopes and boxes ‘unbranded’, so the recipient of the gift voucher is not aware of who the package is from, until they open it. This also helps prevent potential mail thefts.
Stationery elements summary
Voucher paper
- Format: A4 / A5 / Square 210 x 210 mm
- Paper thickness: Up to 220 gsm
- Finish: Matt not glossy as will be printed on
- Printing area: Minimum 160 x 130 mm
- Pre-printed elements: Logo (do not pre-print T&Cs)
Wallet or Box
- Format: Slightly larger than Voucher paper
- Able to hold 1 to 4 voucher paper
- Boxes are usually more expensise to fulfil than wallets but look more premium
Outer posting envelope
- For wallets, use a posting envelope or a padded jiffy bag
- For boxes, use a larger padded jiffy bag
- Keep it unbranded (security / surprise)
SK Chase recommends..
Many of our clients work with MCSquared Print Solutions, whether they’re looking to design new gift voucher stationery or would like to order more. This company provide full design and print solutions for busy businesses, delivering impactful visual marketing that wows customers and get results.
To find out more and to submit an enquiry, please visit our decicated partner page for MC Squared.
Fulfilment fees
Gift voucher fulfilment fees are based on how many ‘components’ make up your gift voucher stationery. Voucher paper, wallets, boxes, outer packaging, brochures, tissue paper, stickers, ribbons and additional paper folds count towards the component number. Using a posting box counts as two components, as our fulfilment team make up the posting box, which counts as an extra component.
Please note that the majority of our clients pass on the fulfilment fee to the buyer in the postage and packaging charge noted in the checkout.
Standard range
- 1- 3 components
- For example, gift voucher paper, voucher wallet and an outer posting envelope
- £25 per month storage fee
Mid range
- 4 – 6 components
- For example, gift voucher paper, voucher wallet, brochure and outer posting envelope
- £25 per month storage fee
Premium range
- 7 – 8 components
- For example, gift voucher paper with two folds, tissue paper, brochure, voucher box, ribbon & outer posting box
- £25 per month storage fee
Before finalising your design
1 – Send PDF
Please send us a PDF of your design so we can so we can confirm the design will be suitable, based on our experience. This will also allow us to prepare your print template. Please ensure that all details are included, including the outer envelope.
2 – Send physical sample
Once we confirmed the design meets the printing requirements, please send a physical sample of the full stationery to our fulfiment partner. This will enable us to confirm your fulfilment fee, postage and complete a test print.
You have already submitted this form, if you re-submit your most recent entry will overwrite your previous entries.
JEM Marketing & Fulfilment Services
C/o SK Chase
FAO: Gary Cade
JEM House
Little Mead Industrial Estate
Alfold Road
Cranleigh
Surrey
GU6 8ND
Please include a delivery note confirming your name, your venue name and your contact details. Please also confirm what website the stationery is for if you have multiple shops.
Send us your stationery stock
Once we have confirmed your design is suitable, print your stock and send it to our fulfilment partner:
JEM Marketing & Fulfilment Services
C/o SK Chase
FAO: Gary Cade
JEM House
Little Mead Industrial Estate
Alfold Road
Cranleigh
Surrey
GU6 8ND
Please include a delivery note with your order confirming:
- Your name and contact details
- Your venue name
- What gift shop the stationery is for
This ensures that once the stock arrives at our partner’s warehouse, it is correctly assigned to your venue and avoids any delays or returns to supplier, due to insufficent details as to which venue it belongs to.
Photography of your stationery
We add a photograph of your stationery to your gift shop: on the delivery detail page and each gift page.
You have already submitted this form, if you re-submit your most recent entry will overwrite your previous entries.
Example of photo provided by a client.
Example of photo we provide. We keep it neutral.
Training Guides
All you need to know about the gift voucher app from creating a new gift to uploading new images or processing a complimentary order.
Log onto the Gift App and click onto the ‘How To Guides’ button.
Help!
If you need help, please contact us:
enquiries@skchase.com