Promoting your Black Friday Offer
From your own website to emails, social media and search, use every marketing channel to your advantage, casting a wide net when promoting your Black Friday offers.
The different channels often work together. For example, someone may discover your Black Friday offer on social media, use Google to find your venue’s website and then look for the ‘gift’ link on your site – so be sure to give attention to each type, making it easy for people to find and buy your Black Friday offers.
Ways to increase visits to your gift site
Website links
The main source of visits to your gift site are likely to be from your own venue’s website.
Engage with people who already know and love your brand with a direct line via their ‘In’ box.
Social Media
Be sociable about your gift vouchers reaching current & new customers via social channels.
Search
Drive more visits to your gift site with paid and organic search.
In-house promotion
Inroduce your Black Friday offer to guests in your venue.
Feature your offer on your own website
The main source of visits to a gift site often come from the venue’s own website, and this is true during Black Friday too.
This gift link is one of the most effective drivers of gift sales, with around half of all gift site visits typically coming from it. It also plays a key role in the guest purchase journey. Many potential buyers first discover gift experiences through social media, search engines, or ads, but will often visit your hotel’s website to validate and learn more about the venue before making a purchase.
By making your gift site easy to find from your main website, you help these visitors quickly navigate to your Black Friday offer, build confidence in their purchase decision, and ultimately increase conversions.
Main menu
Your menu is one of the only parts of your website that most visitors will see, so give your gift vouchers a prominent link here.
Hero banner on homepage
Add a Black Friday hero banner to your own website, with multiple sale buttons letting your customers jump to their favourite offer – with less clicks.
Pop-up box
People don’t miss pop-up boxes or messages in your top bar – another effective place to add a link to your Black Friday offer.
Engage via email
Email is your direct line to people already interested in your venue and many hotels drive record breaking sales through an email led strategy. People sign up for mailing lists because they’re excited to connect with their favourite brands and they’re ready to spend on offers that truly resonate.
Before Black Friday
- Build your email list wth a ‘Coming Soon’ campaign – signup to email to enjoy early access – and promote this via your website and socials. Often emails sent during the exclusive early access phase have the highest open and click rates, likely because recipients are expecting these messages.
- Exclusive access email open to subscribers
- As an added incentive to purchase early, give the chance to win a gift voucher if buyers purchase before a certain date
During Black Friday
- Announce when your offer goes ‘live’
- Email often whilst your sale takes place
- Last chance email to people who did not purchase
- Thank you email to people who did purchase (have you missed someone off your list? don’t worry – our offers are still live for a limited time)
Be found via search
Black Friday is one of the most competitive times of the year online, making a strong search strategy essential for driving gift voucher sales. Combining paid search with organic SEO helps ensure your offer is visible when customers are actively looking for a gift – either for themselves or as a gift for a loved one.
For the strongest results, combine paid and organic activity. Use consistent messaging across your ads and website, ensure your landing page loads quickly on mobile devices, and make it easy for customers to purchase in just a few clicks.
Paid search
Reach customers at the exact moment they’re searching for the perfect gift. Targeted Google Ads place your Black Friday gift voucher offers in front of high-intent shoppers, driving qualified traffic to your gift voucher site and helping you maximise sales during the busiest shopping period of the year.
SK Chase can help you make the most of your campaign by:
- Enabling Google Ads on your gift voucher site
- Assisting with Google Shopping, by verifying your gift voucher site with Google
To take advantage of either of these, get in touch with the SK Chase team – we’ll be happy to help you get these set up on your gift site.
Organic search
Draw people to your gift site by optimising a dedicated offers page with relevant keywords and compelling content, increasing visibility in search results and attracting valuable traffic. Publish it 6-10 weeks in advance so it can rank in time and keep the same URL each year and update the content.
Add location modifiers i.e. London luxury spa vouchers or Mayfair afternoon tea gift experiences.
Create urgency signals that Google can understand – Black Friday is time sensitive and your SEO should reflect that i.e. Black Friday 2026 in title and H1, and include countdown messaging. Update meta descriptions to incude ‘limited time luxury hotel gift vouchers’ – Google often boosts fresh, time-relevant pages during seasonal spikes.
Raise awarness in-house
We recommend promoting your Black Friday offer in your venue too – both before and during Black Friday.
Introduce your Black Friday ‘collection’ at key guest touchpoints
Do this through thoughtfully placed, on-brand messaging across your hotel. Elegant signage and discreet QR codes at reception, concierge, the spa, and dining venues can guide guests to your Black Friday offer, making it effortless to discover.
Ask your team to recommed your offer
Ensure front-of-house, spa, restaurant, and reservations teams know the details of your Black Friday promotion and can confidently mention it during guest interactions. Provide them with simple talking points and direct guests to the online offers page.
Build anticipation of exclusivity and urgency
Build anticipation before Black Friday by teasing the upcoming offer through digital screens. During the promotion, reinforce that the offer is available for a limited time with clear messaging such as ‘Ends Monday’or “Available this week only’.
Training Guides
All you need to know about the gift voucher app from creating a new gift to uploading new images or processing a complimentary order.
Log onto the Gift App and click onto the ‘How To Guides’ button.
Help!
If you need help, please contact us:
enquiries@skchase.com
Be sociable on your social channels
Reach new people, engage existing audiences, and make your Black Friday offer impossible to ignore via your social channels.
From organic content that wows and generates desire to highly targeted paid campaigns that spark interest – your social channels play an important role. We recommend planning early and start any paid ads at the beginning of November, such as a ‘Sign up for early access’ campaign.
It may be Black Friday, but this is your chance to shine!