Tracking & marketing platforms
SK Chase uses Google Analytics in order to track customers’ behaviour on the sites that we create, providing you with a data-driven understanding of user behavior across your gift or ticket site.
We also enable integration of marketing platforms such as Google Ads and Meta for purchase conversion and can support verification of your gift site for Google Shopping.
To enable these on your sites created by SK Chase, all we need from you are the relevant tracking codes.
Google analytics tracking
SK Chase uses Google Analytics to track customers behaviour on the sites that we create.
We do this in a way that enables SK Chase to see data in our Google Analytics master account and that enables you (the venue or marketing agency) to see your gift site data in your own Google Analytics account, providing you with clear insights into customer behaviour.
Our GA4 tracking is fully automated. In order to set this up, all we need from you is your GA4 Measurement ID. Please can you contact us via email, noting that you’d like to set this up
Please note, we are not able to add your GTM container, due to performance and security reasons.
What is tracked?
Our enhanced data collection allows detailed ecommerce reporting and user journey analysis across multiple points. In order to view a list of tracked events, go to the ‘Events’ Report > Engagment > Events
Cross domain tracking
Cross-domain tracking is a setup that allows GA to recognise the same user as they move between multiple domains you own, treating their journey as one continuous session instead of several separate ones.
This is only required if your gift site runs on a different domain than your website (e.g. myhotel.com and myhotel.skchase.com) and you wish to use the same tracking for both.
You can enable cross-domain tracking in your Google tag settings. Set up cross-domain measurement via the Admin. Follow the instructions in the link below to add domains to your Google tag to enable cross-domain linking
https://support.google.com/analytics/answer/10071811#setup
Please email us letting us know if you are setting up cross domain tracking as we also have an action to take on our system.
Meta Platforms
We enable integration of Meta for purchase conversion.
To set this up, all we need from you is your Meta Pixel code (formerly called the Facebook Pixel). Please can you contact us via email, noting that you’d like to set this up.
Once installed on your gift site, the Meta Pixel can:
- Track conversions
- Optimise ads by showing them to people more likely to take action
- Build custom audiences (e.g., people who visited a page or added to cart)
- Enable retargeting (show ads to past visitors)
- Measure ad performance across Meta platforms (Facebook, Instagram)
Please note, there are currently two duplicate tags – one called ‘Purchase’ and one called ‘GiftVoucherPurchase’
This lets you to see the data that comes from voucher purchases alone.
Google Ads
Dsicover new buyers with Google Ads.
Google Ads lets you showcase your vouchers to the right audience, at the right time, with measurable results – driving direct sales and introducing new guests to your brand. Whether it’s for birthdays, weddings, or festive gifts, your gift experiences can stay front of mind and capture demand.
We’d recommend setting up a separate Google Ads conversion for specifically for gift voucher purchase.
Ready to set this up? Please can you contact us via email.
Google Shopping
Google Shopping offers significant benefits for to you, primarily through increased visibility, higher conversion rates, and better-qualified traffic.
To get on Google Shopping, you need to create a Google Merchant Center account, verify your gift site (we can help with that), and upload your product data via a feed.
Please can you contact us via email and we’ll help verify your site.
Training Guides
All you need to know about the gift voucher app from creating a new gift to uploading new images or processing a complimentary order.
Log onto the Gift App and click onto the ‘How To Guides’ button.
Help!
If you need help, please contact us:
enquiries@skchase.com