Special gifts

Understand vouchers elements

• Name: This is a very short description of the experience
• Marketing description: This is the part that the buyer will see (but not the recipient). This is where you can talk about the offer and the fantastic value of this offer.
• Full description: This is where you describe what the experience includes to both the buyer and the recipient. Both the buyer and the recipient will see this. This will be printed onto the gift voucher.
• Images: You can add multiple images to each gift. The first one will appear on the voucher given to the recipient of the gift.

Because the recipient will see these elements, do not mention the discount/offer in: 

X  the voucher name
X  the full description
X  the images

Keep things organised

Create a new catalogue for this campaign such as ‘Black Friday 2023’.

Why?

1. Find your special vouchers easily and potentially work from there next year as well and save time.
2. Schedule all the gifts from this catalogue to ‘go live’ on a specific date & time.
3. Pull a report and see sales of vouchers from this specific catalogue.

Duplicate gifts to save time

When creating new gifts, duplicate an existing gift voucher and simply amend a few details such as its name and the price, instead of starting from scratch.

Don’t do this mapping mistake

Make sure that when you add a ‘Black Friday’ tag that hasn’t been used before to avoid mapping previous Black Friday vouchers to your filter. Either remove previous tags or add a brand new unique tag.

Remember: Tags should not be used like ‘hashtags’ and are not linked to SEO (only add the relevant tags for mapping the vouchers to your filters).

Make your special gifts stand out

Adding a limited availability macaron to the gift voucher card creates urgency and makes it stand out.

To do this, switch on the limit availability option and limited number sold. Enter the maximum number of gifts you want to sell. You can enter a very high number. It will make the “limited availability” macaron appear, without actually limiting the number sold!

Schedule the activation date of your gifts

You can create your gifts ahead of time and schedule when you would like them to go live on your gift shop. You can also define when they will be taken off sale, by setting a deactivation date and time.

Edit multiple vouchers at once

Save lots of time thanks to the bulk edit feature.

Edit the terms & conditions

If your gift voucher has specific restrictions and blackout dates, add these to the gift description. The usual T&Cs will remain.

If you need all the new gifts for a specific campaign to have different T&Cs than usual, you can override your T&Cs and add new one at the catalogue level. Another good reason to create a catalogue!

Filter

Filters allow you to regroup a selection of vouchers and create ‘filtered views’ on your gift shop that you can share as a landing page with your buyers.

Black Friday tip: We highly recommend adding all special offer vouchers into a ‘Black Friday/Cyber Monday‘ filter.
If you have a ‘category’ or ‘filter’ site, have the ‘Black Friday/Cyber Monday‘ filter at the top of your filter list (if you have a ‘tag’ site, this will appear alphabetically).

Help: How to create a filter?

If you have a category site, also watch this video.

If you have more than one type of filter (gift type, occasion, location…), watch this video to learn how to map a voucher to a site that has more than one filter here.

If unsure, just get in touch.

Reorder gifts

On your gift shop home page, your gifts are sorted by price by default. You can change this order by bringing some vouchers to the top of the home page. We always recommend adding your offer vouchers to the top of your gift voucher listing.

Help: How to reorder gifts?

Tip: To promote your gifts, the vouchers must be ‘active’. If you are scheduling your gifts to activate on a certain date (so are currently deactivated), you must make the vouchers ‘active’ but ‘private’ (not visible to the general public) to promote them.
Once this has been actioned, you can then deactivate the vouchers and make them public. Make sure you double check that the scheduling has remained.
Help: How to make a voucher private?

Carousels

Carousels are the sliding images or video clips at the top of your gift shop. 

Countdown feature: You can use the timer to promote your offer before it is available to encourage buyers to come back when the offer starts. Or, create some urgency by showing when the offer ends.

Hyperlink: Add a link to the special gift or filter to make it easy for buyers to find them.

Black Friday: Why don’t you schedule for your other carousels to deactivate when your Black Friday carousel activates? This way your Black Friday carousel will not be missed! Just remember to reschedule the carousels to activate after the campaign is finished.

Help: How to create a carousel?

Help: How to add a countdown?

Broadcast/Pop Up Message

This is a ‘pop up’ box that appears in the top right hand corner of the gift voucher page and is a great feature to use when advertising a promo code.

The pop-up box stays with your customers as they navigate the page, ensuring maximum visibility and engagement. 

Hyperlink: Add a link to the special gift or filter to make it easy for buyers to find them.

Help: How to create a pop up message?

Listing Message

Above the filter, you have the option to add a heading and a listing message. 

Hyperlink: Add a link to the special gift or filter to make it easy for buyers to find them.

Help: How to add a listing message?

Reminder: If you want to keep your current ‘heading’, make sure you add this into the ‘Listing Heading’ or add a new one!

I do not have access to ‘Manage my site’…

Not all users have the ability to make dynamic changes to your gift shop, such editing carousels,  listing headings, broadcast/pop up messages and the functionality to ‘promote’ vouchers.

Can I get access? Yes, please get in touch! We normally advise that you limit access to a few of your marketing team to ensure consistency and centralised control over website management. However, if you believe that granting access to additional team members would be beneficial, we can certainly accommodate that request.