GIFT VOUCHER CALENDAR

Whilst the festive period is your busiest time in terms of gift vouchers, there are many opportunities throughout the year to help maximise your revenue and create more happy customers. We’re here to make things easier for you, and with that in mind have created two things to help.


1. KEY GIFTING DATES CALENDAR

Highlights key gifting dates throughout 2021 – View Gifting Calendar

Please note, we have included the UK Mother & Father’s Day dates on the calendar.



2. GIFT VOUCHER MARKETING CALENDAR

To help you stay on track all year long, use our easy-to-follow gift voucher marketing calendar below, which shares what to do, when.

While you’ll have times in the year when you’re busier than others, your goal should be to communicate with your customers about gift vouchers on a regular basis (‘Birthday Gift’ remains the most popular reason for purchase across our 300+ clients) to raise awareness of gift vouchers as lovely gifts for every occasion. And take the time to add events taking place at your venue, which you can create gift experiences for.

With the exception of Christmas, we’d recommend building awareness 6 week prior to a gifting event, followed by regular reminders (via email and social media) with a ‘last minute’ communications 1-2 days before and on the day of the occasion.

JANUARY
  • Promote ‘Blue Monday’ via social/email
  • Create/activate Valentine’s gift vouchers/filter
  • Begin raising awareness of Valentine’s gift vouchers in Marketing campaigns

 

 

FEBRUARY
  • Promote Valentine’s gift vouchers, including last minute message
  • Create/activate Mother’s Day gift vouchers/filter
  • Raise awareness of Mother’s Day gift vouchers in marketing campaigns
  • Deactivate Valentine’s vouchers/filter following 14/02

VALENTINE’S DAY 14/02

MARCH
  • Promote Mother’s Day gift vouchers, including last minute message
  • Deactivate Mother’s Day vouchers/filter following 14/03

MOTHER’S DAY 14/03 (UK)

APRIL
  • Promote gift vouchers as unique Easter gifts
  • Planning your festive brochures? Remember to add copy about gift vouchers
  • Design offline gift voucher marketing print & media, such as pop-up stands, signs, leaflets, flyers & cards
  • Raise awareness of Mother’s Day (International) gift vouchers in marketing campaigns
MAY
  • Create/activate Father’s Day gift vouchers/category
  • Raise awareness of Father’s Day gift vouchers in marketing campaigns
  • Create/activate weddings gift vouchers/filter
  • Promote Mother’s Day (Int) gift vouchers, including last minute message

MOTHER’S DAY 09/05 (INTERNATIONAL)

JUNE
  • Promote Father’s Day gift vouchers, including last minute message
  • Deactivate Father’s Day vouchers/filter following 20/06
  • Promote gift vouchers as unique gifts for teachers
  • Raise awareness of wedding & anniversary gift vouchers in marketing campaigns

FATHER’S DAY 20/06

JULY
  • Promote golfing gift vouchers to coincide with ‘The Open’
  • Raise awareness of wedding & anniversary gift vouchers in marketing campaigns
AUGUST
  • Promote gift vouchers as alternative & unique graduation gifts
  • Raise awareness of wedding & anniversary gift vouchers in marketing campaigns
  • Check your stationery levels both ‘in house’ and with SK Chase Fulfilment Team in preparation for your Christmas sales
SEPTEMBER
  • September is the most popular birthday month! Promote gift vouchers as birthday gifts
  • Create/activate Christmas gift vouchers/filter
  • Begin raising awareness of Christmas gift vouchers in Marketing campaigns
OCTOBER
  • Create Black Friday & Cyber Monday gift voucher offers
  • Promote gift vouchers as Christmas gifts
NOVEMBER
  • Launch Black Friday & Cyber Monday gift voucher offers
  • Promote gift experiences as Christmas gifts

BLACK FRIDAY 26/11

DECEMBER
  • Promote gift vouchers as Christmas gifts
  • Communicate last delivery dates for orders to arrive in time for Christmas
  • If you offer collect &/or email delivery, promote to capture last-minute shoppers
  • Create/activate January ‘sale’ gift vouchers/filter following 25/12

25/12 CHRISTMAS