2022 GIFTING CALENDAR

Whilst the festive period is the busiest season in terms of gift voucher sales, there are many opportunities throughout the year to maximise your revenue.

Your goal should be to communicate with your customers about gift experiences on a regular basis (afterall, ‘birthday gift’ remains the most popular reason for purchase) to raise awareness of gift vouchers as lovely gifts for any occasion.

With that in mind, we have created a few things to help you stay on track all year long.



Planning 2022

To help you plan the year ahead, we’ve created a key dates gifting calendar, which outlines gifting dates, events and seasons to include in your gift voucher Marketing strategy, such as:

Z

Festive Period

Z

Black Friday Weekend

Z

Mother’s Day and Father’s Day

Z

Valentine’s Day

Christmas Checklist

Gift marketing calendar

To help you stay on track all year long, use our easy-to-follow gift voucher marketing calendar, which shares what to do, when. Paired with our key dates resource pages, it will help you plan campaigns throughout the year.

With the exception of Christmas, we’d recommend building awareness 6 week prior to a gifting event, followed by regular reminders (via email and social media) with a ‘last minute’ communications 1-2 days before and on the day of the occasion.

JANUARY
  • Promote ‘Blue Monday’ via social/email
  • Create Valentine’s gift campaign

 

FEBRUARY
  • Promote Valentine’s gift vouchers, including last minute message
  • Create Mother’s Day gift campaign

 

Mother’s Day falls in March for our clients based in the UK, Ireland, UAE and Oman.

MARCH
  • Promote Mother’s Day gift vouchers, including last minute message
APRIL
  • Promote Easter gifts
  • Promote Eid gifts
  • Planning your festive brochures? Remember to add copy about gift vouchers
  • Design offline gift voucher marketing print & media, such as pop-up stands, signs, leaflets, flyers & cards
  • Raise awareness of Mother’s Day (International) gift vouchers in marketing campaigns
MAY
  • Create Father’s Day gift campaign
  • Create weddings gift campaign
  • Promote Mother’s Day (Int) gift vouchers, including last minute message

 

Father’s Day falls in June for the majority of our clients, with the exception of some European countries.

JUNE
  • Promote Father’s Day gift vouchers, including last minute message
  • Promote gift vouchers as unique gifts for teachers
  • Raise awareness of wedding & anniversary gift vouchers in marketing campaigns
JULY
  • Promote golfing gift vouchers to coincide with ‘The Open’
  • Raise awareness of wedding & anniversary gift vouchers in marketing campaigns
AUGUST
  • Promote gift vouchers as alternative & unique graduation gifts
  • Raise awareness of wedding & anniversary gift vouchers in marketing campaigns
  • Check your stationery levels both ‘in house’ and with SK Chase Fulfilment Team in preparation for your Christmas sales
SEPTEMBER
  • September and October are the most popular birthday months! Create a birthday gifts campaign
  • Create Christmas gift campaign
OCTOBER
NOVEMBER
DECEMBER
  • Promote gift vouchers as Christmas gifts
  • Communicate last delivery dates for orders to arrive in time for Christmas
  • If you offer collect &/or email delivery, promote to capture last-minute shoppers