Increase gift sales with promo codes
Creating campaigns with promo codes open to all visitors to your gift site are a popular choice and you’re able to create, edit and review your venue’s promo codes in the Gift App.
Examples:
- 20% off all gifts
- 30% off spa experiences
- £50 off suite stay experiences
Setup a promo code, feature it on your gift site, and build a pre-applied discount link with these steps
Define your offer
What is your offer, code name and what gifts does it apply to?
SETUP PROMO CODE
Bring your offer to life in the Gift App – it’s quick and easy to set up
FEATURE ON GIFT SITE
Add a carousel, pop-up, menu filter & move gifts to top of page
BUILD PROMO CODE LINK
Generate a pre-applied promo code URL, ready to share
Define your promo code offer
Firstly, take time to define your Black Friday offer. Elements to consider when planning it include:
- Type of discount: Offer a percentage discount or a set amount off. This can apply to all vouchers or a selection of vouchers only.
- Offer wording: Keep it short and be as clear as you can in the copy e.g. ‘Use Promo Code BLACK20 to receive 20% off all vouchers, excludes monetary vouchers’.
- Validity: Promo codes apply to existing gift vouchers with their current validity periods. To offer a different validity date, please create a new gift voucher for the promotion.
Setup promo code
Now you need to create and schedule the promo code to activate in the Gift App. Go to the Promo Code section in Catalogue Manager to create your promo code.
Catalogue Manager >
Promo Codes >
Hover over three dots >
Create Promo Code, applying it to your choice of vouchers >
Complete fields & save >
Help your offer stand out on your gift site
In order to help your offer stand out on your gift site we recommend making the following edits:
Add an image carousel featuring compelling copy and clear CTA button
Include a countdown timer in the carousel to create urgency
Use a pop-up message to highlight your offer
Position your offers at the top of the listing page for maximum visibility
Create a menu filter to help customers find your offer quickly
Build a pre-populated promo code link
A great way to share your offer is to use a link that automatically applies the code at the checkout.
This makes the process quicker and easier for customers, creating a smoother shopping experience and helping increase sales.
Promoting your offer
You’ve created your offer in the Gift App and added (or scheduled) it on your gift site. What’s next?
Create a campaign that gets the word out.
How to guides
Find everything you need to set up your offer and make changes to your gift site with our how to guides.
Need help?
We’re here to help if you have any questions or if you need a hand with your set-up.
Training webinars
Short, practical webinars to help you get the most from this Black Friday, including: