Capture attention with specially created gifts
Creating a campaign with new gift vouchers specially created for the occasion is a fantastic way to engage with your buyers and boost sales! You can create, edit and review these in the Gift App.
The vouchers could be brand new experiences, existing experiences with a complimentary extra added on or discounted (with new prices, validity dates or T&C’s).
Examples:
- Weekend Spa for 2 at £190 (worth £300)
- Dinner for 2 with Champagne (for the price of your usual Dinner for 2 voucher)
- Pay £100 and receive £120
Setup and feature your offer on your gift site with these steps
Define your offer
What gift vouchers. price, redemption period?
CREATE Special gifts
To help – duplicate an exisitng gift and then make any changes to it
feauture on gift site
Add a carousel, pop-up, menu filter & move gifts to top of page
Define your specially created gift vouchers
Take time to iron out the details of your Black Friday campaign. Elements to consider when planning your specially created vouchers include:
- Name: Think of a short descriptive name for this experience
- Marketing Description: What the buyer sees on your gift site.
- Full Description: Prep some copy where you describe exactly what the experience includes. This is visible on the voucher detail page and printed/visible on the voucher too.
- Price: How much is the voucher? You may want to include the ‘normal’ price or what % off is included in the Marketing Description.
- Images: Do you already have relevant image(s) for this offer or do you need to shoot new images for this campaign?
- T&Cs: Are these different than usual? Are there any black out dates or restrictions on when it can be redeemed?
- Validity: When will you run your offer from and to?
- Limited Availability: Do you want to limit the number of vouchers you want to sell? For example cap it at 200 vouchers.
Create your gifts
To create your new gifts, go to the Catalogue Manager section of the Gift App.
Catalogue Manager >
Vouchers >
Choose a catalogue >
Create Voucher >
Voucher Name >
Complete fields >
Save >
Now activate the gift by clicking onto ‘Status’ to add it to your gift site / schedule the activation date.
Help your offer stand out on your gift site
In order to help your offer stand out on your gift site we recommend making the following edits:
Add an image carousel featuring compelling copy and clear CTA button
Include a countdown timer in the carousel to create urgency
Use a pop-up message to highlight your offer
Position your offers at the top of the listing page for maximum visibility
Create a menu filter to help customers find your offer quickly
Promoting your offer
You’ve created your offer in the Gift App and added (or scheduled) it on your gift site. What’s next?
Create a campaign that gets the word out.
How to guides
Find everything you need to set up your offer and make changes to your gift site with our how to guides.
Need help?
We’re here to help if you have any questions or if you need a hand with your set-up.
Training webinars
Short, practical webinars to help you get the most from this Black Friday, including: