8 luxury hotel festive gift voucher trends for 2025
The festive season is a time of celebration, family gatherings, and of course gifting, making it the most important period for luxury hotels to inspire customers with their gift voucher offering, and of course drive sales.
This year, gift vouchers are evolving beyond the traditional, with unique experiences that match with people’s interests and passions. From immersive wellness escapes to one of a kind stays, gift vouchers are a gateway to unforgettable moments.
In this article, we explore the key festive gift voucher trends shaping the luxury hospitality industry in 2025, helping hotels stay ahead of the curve, delighting both gift-givers and recipients.
Image courtesy of Rudding Park’s gift voucher site.
1. Unique immersive experiences
Immersive experiences go far beyond an overnight stay, a dinner or an activity. They transform visits into multi-sensory journeys, inviting guests to truly connect with the hotel’s atmosphere and distinctive character.
As gifts, these experiences are gaining in popularity as they spark curiosity and connection, engaging the senses through taste, touch, sight, sound and scent.
For the venues that create them, immersive experiences strengthen brand identity, inspire organic marketing and encourage guests to stay longer – and spend more!
Here are just a few examples of immersive experience gifts that capture this beautifully:
Schloss Roxburghe’s ‘Reconnect with Nature; A Holistic Wellness & Adventure Experience‘
Rudding Park’s FIFTY TWO Immersive Dining Experience & Drinks Pairing
2. Healthier eating experiences
There is a growing demand towards a different dining experience, with venues increasingly offering innovative options that offer nutritionally balanced dishes, mini menus and Ozempic friendly portion sizes.
Heston Blumenthal’s the Fat Duck recently launched a ‘scaled-down’ version of its tasting menu in response to this. The Mindful Experience tasting menu is designed as a smaller version of the three-Michelin-starred restaurant’s Journey tasting menu.
These thoughtful gifts enable recipients to still experience the pleasure of eating out, whilst staying consistent to their long term goals in health and wellbeing.
3. A ticket to an in-house event
Instead of another package under the tree, many people are surprising loved ones with a ticket to a luxury event or masterclass. More than just a present, it’s an experience of excitement, atmosphere, and memories that last far beyond the season.
From masterclasses to murder mystery nights and food tastings to cocktail classes, there are events to appeal to everyone.
Or what about a ticket to The Mitre’s Off Piste party or a New Year Party ticket to one of the hottest events in town, such as The Savoy Hotel’s Roaring Twenties New Year’s Eve Gala.
4. Cosmetic treatments
Market trends show that cosmetic surgery and treatment gift vouchers have a growing place in the market. It’s not unusual now to see ‘aesthetic treatment gift voucher’ suggestions in popular magazines or on a website’s Festive gift guide. The demand is particularly strong for non-surgical aesthetic treatments, providing a gift to reset, recharge, and embrace the new year with balance and vitality! Here a few gifts that we’ve spotted:
Limewood’s Sarah Chapman Deluxe Stem Cell Collagen Activator Treatment
Corinthia London’s post-festivity detox, in partnership with London Regenerative Institute – After-Party Refresh
5. Bespoke wellness offerings
This festive season, luxury hotels and spas are elevating the art of thoughtful giving by offering niche treatments and bespoke wellness experiences.
From personalised spa rituals to wellbeing retreats, these gifts offer the person receiving the gift exactly what they need, when they need it.
Here are a couple of examples of spa wellness offerings:
Mandarin Oriental Hyde Park London’s Mum to Be gift voucher
Apex Dundee Yu Spa Afternoon Unwind
6. Memberships
Memberships are becoming another popular git choice and are the gift that keeps on giving, with many lasting an entire year.
Discover Corinthia London’s ‘The Mind, Body, and Soul Membership- 12 Months‘ which brings together an unrivalled combination of fitness, spa, wellness, beauty, lifestyle, health and wellbeing, with exclusive access to social experiences and a host of complimentary benefits.
Or Chewton Glen’s Spa & Country Club Membership giving the recipient exclusive access to their idyllic spa, along with a choice of other benefits and discounts.
7. Monetary gifts
Monetary gifts remain one of the most versatile and appreciated options, offering recipients the freedom to choose. Our platform enables full or part payment and many hotel groups offer ‘group’ monetary vouchers, so there is even more choice about where to redeem their voucher.
New for 2025 are custom value vouchers, where buyers can enter the exact amount they wish to gift – maybe a special number, a meaningful amount, or what simply fits their budget, with the venue being able to set a minimum value. More personal, more flexible and always memorable.
View Elite Hotel’s fixed price and custom value monetary gift vouchers.
8. Experiences of a lifetime!
‘Once in a lifetime’ gift vouchers gives people big stories to share, memories that last a lifetime and follow the trend of people increasingly valuing what they do, over owning more things.
It gives the venue the chance to showcase the very best of what they offer, all wrapped up in just one gift experience.
Here are just a few that we’ve spotted on offer!
Hebridean Sea Safari from Glen App Castle
