A Strategic Look at Cyber Weekend

A Strategic Look at Cyber Weekend

“Sell the right gift experience, to the right customer, at the right time and at the right price”   Since the concept of Black Friday was introduced to the UK back in 2010 followed by Cyber Monday a few years later, it would appear that it’s here to stay. So, let us...
Gift Voucher Buying Trends 2017

Gift Voucher Buying Trends 2017

For the first time ever, the busiest gift voucher / certificate sales for our luxury hotel clients date fell on Black Friday last year, as oppose to late December, as you can see in the infographic above, which highlights voucher buying trends from 01 November –...
How deep are your links?

How deep are your links?

You’ve done it! You have a beautiful and luxurious website, giving people a wonderful flavour of your venue and brand, with links to your gift voucher site in all the relevant places, such as: Main navigation menu Sub menus, such as dining, spa, golf and overnight...
Product Update | January 2018

Product Update | January 2018

A dedicated team of developers are continuing work on the SK Chase suite of applications and we’re currently implementing a new design and user experience of the voucher ‘browse’ on our clients’ digital voucher stores, with a number of going ‘live’ with the new design...
How to sell more gift vouchers to men

How to sell more gift vouchers to men

Men and women are different. From our physical differences, to the way our brains are ‘wired’ and to the way that we think and act. Males and females also interact with media and brands in different ways and the same is true when we look at gift voucher buying trends...
Sell more gift vouchers to your mobile audience

Sell more gift vouchers to your mobile audience

Did you know that mobile is now the primary channel on which consumers read marketing emails (according to research published in ‘Marketing Week’)?   It’s not surprising really when you consider that around 81% of adults in the UK own a smartphone, spending on average...