An afternoon tea experience to remember

An afternoon tea experience to remember

Afternoon tea is a long-running quintessentially British tradition, dating back to the early 18th century and we have seen the experience increase in popularity over the years. There is certainly a lot of choice for an afternoon indulgence, but I must say The Waldorf...
How to sell more gift vouchers to men

How to sell more gift vouchers to men

Men spend on average 24% more per gift voucher purchased than women, according to the latest research from SK Chase, specialist in luxury hotels and resorts gift voucher solutions, with a male average selling price of £96.89 and female average selling price at £77.86....
Cyber Weekend Sales by the Hour 2017

Cyber Weekend Sales by the Hour 2017

To help plan the timing of gift voucher ‘Black Friday’ & ‘Cyber Monday’ email & social media promotions, we’ve created an infographic that shows gift voucher sales trends by the hour over the four day period last year (Friday...
A Strategic Look at Cyber Weekend

A Strategic Look at Cyber Weekend

“Sell the right gift experience, to the right customer, at the right time and at the right price”   Since the concept of Black Friday was introduced to the UK back in 2010 followed by Cyber Monday a few years later, it would appear that it’s here to stay. So, let...
Gift Voucher Buying Trends 2017

Gift Voucher Buying Trends 2017

For the first time ever, the busiest gift voucher / certificate sales for our luxury hotel clients date fell on Black Friday last year, as oppose to late December, as you can see in the infographic above, which highlights voucher buying trends from 01 November –...
How deep are your links?

How deep are your links?

You’ve done it! You have a beautiful and luxurious website, giving people a wonderful flavour of your venue and brand, with links to your gift voucher site in all the relevant places, such as: Main navigation menu Sub menus, such as dining, spa, golf and overnight...