Are you interested in growing your sales?
We’ve got a hunch the answer is yes, and we are with you!
This Marketing Resource page is full of resources and inspiration to help increase gift voucher revenue, raise brand awareness and unlock your gifting potential.
Times are evolving and consumers are increasingly choosing experiences over material things, especially when it comes to gifting. This presents an opportunity for your venue to make the most of every gifting moment, connect with customers and boost sales.
The foundations of successful sales
Helping many luxury venues develop and grow their sales over the past 20+ years has shown us that there are three key ‘cornerstone’ elements for successful selling:
Well placed gift site links
These are links that can be seen instantly, such as on your homepage, main menu, sub menus, footer and pop-ups (during relevant seasons).
Desirable gift offering
Have attractive gift offering that reflects and showcases all that your offer.
Include gifts in your S&M Strategy
Including ‘gift vouchers’ in your overall sales & marketing strategy all year long.
What to promote now
To help you plan the year ahead we’ve created a key dates gifting calendar, which outlines gifting dates, events and seasons to include in your gift voucher marketing strategy.
In general, it is best to publish and promote seasonal content at least 6-8 weeks before people shop for these events.
Here’s what to have on your radar February – April.
Seasonal birthday gifts campaign
Valentine’s Day
Engagement gifts
Mother’s Day
Eid al-Fitr gifts
Thank you and appreciation gifts
Retirement gifts
Insights on upcoming key dates / seasons
Tap below to view our deep insights and recommendations, including best selling gifts, average spends and best practice on adding these to your gift site.
Valentine’s Day
Mother’s Day
Celebration gifts
Web analytics and Marketing platforms
SK Chase uses Google Analytics to track users’ behaviour on the sites we create. We also enable integration with marketing platforms such as Google Ads and Meta for purchase conversions, and can add a meta-tag to your site to verify it for Google Shopping. To enable these platforms on your gift site, simply provide us with the relevant codes available within the platforms; once activated, they are then managed through the Google / Meta platforms.
Google analytics
Shows you how people use your gift site so you can make better marketing decisions.
Google shopping
Showcase your gift vouchers directly in the search results to boost visability.
Google ads
Reach more people, helping you attract and grow your audience, measuring the results.
Meta pixel
Power smarter Meta ads by tracking behaviour, conversions and retargeting users.
Gift offering
Your gift voucher offering should ideally reflect all that your venue offers, connecting to your target audience, creating desire for your gifts.
Gift stationery
Gift voucher stationery presents a wonderful opportunity for you to reflect and enhance your brand to existing and new customers and a ‘must have’ to help optimise your sales.
Tips and tricks
Insert copy here.
Revenue enhancing tools at your fingertips
We offer the most effective e-commerce solution, enhancing your brand, whilst helping attract and convert customers.
Promo codes
with pre-populated URL
Value add or discounted feature
showing % added or disc
Countdown feature
encourage action
Re-order items
list your bestsellers first
Limited availability gifts
create a sense of urgency
Real time sales dashboard
aid your decision making
Would you like to unlock new growth possibilities?
Seamlessly expand into additional revenue streams, while enhancing your guests experience, by selling tickets to your events, retail items and guest add-ons – all managed from one system. If this is something you would like to explore, please get in touch with us and we’ll be delighted to help.
Event tickets
Concerts, workshops, wine tastings
Retail items
Crockery, bathrobes, spa products
Add-on offerings
Wine, flowers, chocolates
Training Guides
All you need to know about the gift voucher app from creating a new gift to uploading new images or processing a complimentary order.
Log onto the Gift App and click onto the ‘How To Guides’ button.
Help!
If you need help, please contact us:
enquiries@skchase.com