What to promote next? It may not be what you think..
Your first thought may be ‘Father’s Day’, however analysis we’ve conducted shows that ‘Thank You’ gifts are nine times more popular as a ‘reason for purchase’ over the same period (May & June 2018 stats). When we...
An ‘experience revolution’ is on the way
And luxury hotels are a huge part of it! As Sales Manager here at SK Chase, I attend the UK Gift Voucher Conference each year where the latest trends in the industry are being shared. This year there was an exciting speaker on stage called James Wallman. He wrote the...
Last minute festive gift voucher sales ideas
If you are wondering whether it’s too soon to begin any ‘last minute’ festive gift voucher sales and marketing ideas / campaigns, wonder no more. It definitely isn’t. Up to 40% of shoppers will wait until the last 10 days before Christmas to...