GIFT VOUCHER INSIGHTS, INFOGRAPHICS AND MARKETING TIPS

 

Supporting Hotels Navigating the Coronavirus

Supporting Hotels Navigating the Coronavirus

The future is never certain, but this feels never more so than in the present time, with the deeply concerning worldwide coronavirus situation, with news and advice on what to do changing by the day and hour. SK Chase works within the hospitality sector, where we work...

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Data’s the word this Mother’s Day

Data’s the word this Mother’s Day

Did you know that Mother's Day is the third biggest luxury hotel gift voucher shopping date of the year (after Black Friday and Christmas), where a number of hotels that we work with who run a strong campaign can sell up to 7 times more than usual week!The power of...

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Valentine’s Day Data Insights

Valentine’s Day Data Insights

We help our clients develop and grow their gift voucher sales with our software and service, which includes providing personalised relevant marketing insights (particulary at key gifting dates) that lead to meaningful actions & increased conversions. Here's a...

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Back to Black

Back to Black

We’re now just one week away from Black Friday, approaching what could be the busiest sales date of the year, in terms of gift voucher / certificate sales, for some luxury hotels. We work with over 300 luxury hotels, based mainly in UK and in 2018 Black Friday...

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Most Popular Buying Day

Most Popular Buying Day

More gift voucher / gift certificate orders are placed on weekdays rather than weekends, with Monday being the day most orders are placed. Less orders are put through on Friday and Saturday evenings, than any other days of the week.

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Key Buying Dates 2018

Key Buying Dates 2018

Key gifting dates, such as Christmas, Black Friday and Mother's Day play a part in gift voucher / certificates sales 'spikes'.

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Everybody is talking about gin!

Everybody is talking about gin!

Over the last few years the craze of the ‘gin boom’ has influenced bars around the UK and has quickly become one of the trendiest tipples in the drinks industry. From gin tastings to gin distillery tours to gin and tonic sweets and to the latest trend gin & tonic...

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Most popular buying day

Most popular buying day

When we think of 'Mondays', first thoughts may be that it's perhaps not a favourite day of the week, but our research shows that it's the most popular day of the week to purchase a hotel gift experience, as you can see in the graph below, based on gift voucher sales...

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New Feature – Buying Options

New Feature – Buying Options

We've recently released a new feature! BUYING OPTIONS This enhancement enables different buying 'options' associated with an experience to be presented on one voucher card on a gift site, giving an improved user experience for people browsing gift vouchers. The...

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What to promote next? It may not be what you think..

What to promote next? It may not be what you think..

Your first thought may be 'Father's Day', however analysis we've conducted shows that 'Thank You' gifts are nine times more popular as a 'reason for purchase' over the same period (May & June 2018 stats). When we look at 'what's next', it’s tempting to simply look...

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