5 tips to sell more gift vouchers to your mobile audience
Did you know that mobile is now the primary channel on which consumers read marketing emails (according to research published in ‘Marketing Week’)? It’s not surprising really when you consider that around 70% of adults in the UK own a smartphone and 91% of people keep...
Google’s mobile friendly update – 6 weeks on…
If you own a smartphone the chances are you’ve been on Google and made a search. How annoying is it when you click on a result and your chosen website takes some time to load? According to Kissmetrics frustration leads to abandonment for many of us after only 6...
Can you switch off?
This month I wish to discuss work life balance. The subject of emailing out of hours has come up in conversation in the office a few times in recent weeks, which has sparked an interest in this topic for me. Is it possible in today’s fast moving society to...