How to sell more gift vouchers to men
Men spend on average 24% more per gift voucher purchased than women, according to the latest research from SK Chase, specialist in luxury hotels and resorts gift voucher solutions, with a male average selling price of £96.89 and female average selling price at £77.86....
A Strategic Look at Cyber Weekend
“Sell the right gift experience, to the right customer, at the right time and at the right price” Since the concept of Black Friday was introduced to the UK back in 2010 followed by Cyber Monday a few years later, it would appear that it’s here to stay. So, let...
Gift Voucher Buying Trends 2017
For the first time ever, the busiest gift voucher / certificate sales for our luxury hotel clients date fell on Black Friday last year, as oppose to late December, as you can see in the infographic above, which highlights voucher buying trends from 01 November –...
How deep are your links?
You’ve done it! You have a beautiful and luxurious website, giving people a wonderful flavour of your venue and brand, with links to your gift voucher site in all the relevant places, such as: Main navigation menu Sub menus, such as dining, spa, golf and overnight...