Welcome to the first SK Chase Infographic post!

Each month, we’d like to share information, data or knowledge about gift vouchers with you in a visual way. We’ll be using the data we’ve stored over the years to create these to share with our clients and other people interested in gift vouchers and SK Chase.

Not only do believe the infographics will be interesting, they will also ultimately help our clients optimise their gift voucher sales, now and in the future.

Infographic #1 – Reason for Purchase

Our first infographic looks at why people are buying gift vouchers i.e the reason for purchase. The more we understand the reasons why people are buying gift vouchers, the better we’ll be able to create, market and sell them.

We have included a preview of the infographic below, but to view in full, please click onto this PDF.

As you can see ‘Birthday Gift’ is the top reason for purchase!

We find this so interesting, as whilst Christmas is the busiest period of the year, Birthday’s are the top reason over the course of the whole year. We believe this data can help our clients’ optimise their gift vouchers sales in a number of ways including:

1. To assist with their online gift voucher markeing  i.e. SEO:  consider the key words typed in for their gift vouchers to be found on different search engines for birthday gifts.

2. Plan an email / social media campaign to market ‘birthday gifts’ to their clients around the busiest birthday months of the year (there are a differing views, but August and September consistently appear top).