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Two words that divide: Black Friday. One of the most important buying dates of the year or ‘the biggest sh*t show ever’? (Mary Portas, well known retail guru). Opinion is split amongst our luxury hospitality clients too, with around half creating an offer for Black...
What is traditionally the BIGGEST gift voucher sales date of the first 10 months of the year is just around the corner – Mother’s Day on Sunday 14th March (in the UK & Ireland). On average, we see gift vouchers sales doubling compared to an average...
The next key gifting date on the horizon is Valentine’s Day on Friday 14th February. Although so many things have changed due to the pandemic, one of the things that has remained is that people love to gift It’s highly likely that more gifts for this date will...
Black Friday represents a huge opportunity for many luxury hotels. For the past two years, it’s been the biggest sales date of the year (based on the sales data of over 300 luxury hotels) and venues with a successful campaign achieved, on average, an increase of...
Did you know that Mother’s Day is the third biggest luxury hotel gift voucher shopping date of the year (after Black Friday and Christmas), where a number of hotels that we work with who run a strong campaign can sell up to 7 times more than usual week!The power...
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