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As many people do, I am subscribed to various industry related mailers and often delete these before I get the chance to read them. One that recently arrived in my inbox really struck a chord with me, it was titled “The importance of empathy in customer service”. I...
‘Change’ it’s a funny old word… And it is…isn’t it? But no doubt something we are all fairly familiar with, be it in our working lives or our personal ones. If you were to believe in anything to do with horoscopes, I’m not supposed to like change. I’m a Taurean (the...
In June 2015 we asked our clients to spare a few moments of their time to complete a survey that we created all about their gift voucher business. The results are invaluable; it helps us understand what our clients really value, turn this insight into action and...
Did you know that mobile is now the primary channel on which consumers read marketing emails (according to research published in ‘Marketing Week’)? It’s not surprising really when you consider that around 70% of adults in the UK own a smartphone and 91% of people keep...
If you own a smartphone the chances are you’ve been on Google and made a search. How annoying is it when you click on a result and your chosen website takes some time to load? According to Kissmetrics frustration leads to abandonment for many of us after only 6...
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